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A “we are back poster: in the crowd during the Promotion Parade for Coventry City at the Coventry Building Society Arena, Coventry, UK on 4 May 2026.
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What exactly is ‘The Cov way’? Identity, matchday bangers and the loss of a vital part of the journey

If you’ve enjoyed the atmosphere whipped up and the hairs standing on the back of your neck during We’ll Live and Die in These Towns at the CBS, then you...

07.08.26, 12:10 Updated 07.08.26, 12:14 6 Minute Read

Rich Chamberlain

Rich Chamberlain

If you’ve enjoyed the atmosphere whipped up and the hairs standing on the back of your neck during We’ll Live and Die in These Towns at the CBS, then you have Stu Court and the Coventry City matchday team to thank.

This week, though, the three-man matchday team discovered they would not be returning as part of Coventry City’s matchday production team for the new Premier League season. It is a decision that has drawn plenty of condemnation on social media.

It must be said that those impacted are not just faceless behind-the-scenes bods. They are Stu, Royston and Paul – men with long-term affiliations with the club. They’ve been on exactly the same journey that all of us have been with the Sky Blues through the ups and downs.

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Rich Chamberlain

Rich Chamberlain Rich is a lifelong Coventry supporter and the author of several books about the club, including When The Sky Was Blue, Benno: My Life in Football and Sky Blue Fall.

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